A promotion group to generate more custom for Pocklington says it is helping.
A business owner in Pockington says a scheme to attract more shoppers to the town is having a positive effect.
In 2017, 'Love Pocklington' was set up, a group which promotes local shops, businesses and events.
Sam Storey, who owns a cafe in the town, says it's working: "It's getting a lot more footfall, I believe, The shops are getting filled up, they're looking tidier as we're having them painted. I think that having Love Pocklington, people say they didn't realise that Pocklington was a nice little town."